Environment and atmosphere

You'll find all of this...

Earth-Sun system with primary influences.

Scheme of greenhouse effect. (From John R. Herman and Richard A. Goldberg:
Sun, Weather, and Climate. Washington D.C.: NASA, 1978.)

with sufficiently sophisticated explanations here

The atmosphere

good site here

10 20 30 rule

three kinds of ads

Informative - introduces a new brand/product to the market



Reminder - reminds the audience of the product/brand and its values



Persuasive/comparative - compares the product brand to others in its field, often in very subtle ways

Advertising Redux

A   attract ATTENTION
I    develop INTEREST
D    develop DESIRE
A   move to ACTION

all advertising appeals to either FEAR or DESIRE

ads are either, informative, reminder or persuasive/comparative

Homework for Monday

Economic Expansion in Bangalore.

2 posts

1 economic expansion (be sure to show your sources)

• reasons
• companies
• jobs
• locations

2 Environmental effects
You can speak in generalities here for now

homework for Friday and Monday

for Friday

• finish outline for presentation
• 
  
• Hero's journey and four act structure of Tron
• 
  
• Final draft of editorial 1

for Monday

• Presentation on sci-fi genre